How Ad Campaign Objectives Help You Optimize
Setting an objective is one of the first things you need to
Leah Mazur
4 Considerations Before Launching Your App Advertising Campaigns
When your app is ready to start focusing seriously on user acquisition,
How to Set-up and Grant Access to Your Business Manager
Ad Campaigns Are Not Created, They're Built
It would be amazing if we could just launch the perfect ad
How To Use Broad Targeting In Your Advertising Campaigns
People often think that more targeted ads perform better, but there are
Should You Test Instagram Stories Ads? (And Tips For Doing It)
The Stories placement is a placement type that's a bit
Advertising Your App During the 2020 Holiday Season
It'd be repetitive to say 2020 has been an unprecedented
Ways To Use the "Narrow Audience" Feature In Ads
The “narrow audience” option in your targeting can be used to create
How To Write Ad Copy That Improves Your Targeting
Did you know that the ad copy you write actually impacts your
Why You Need to Keep An Eye On the Frequency Metric
One of the most underrated metrics to track in my opinion is
What's the "Bing Rule" in Online Advertising Data?
The “Bing Rule” was coined by one of my favourite marketing analysts,
Should You Use the "Boost Post" Button?
The “Boost” button on Facebook will help you promote your organic content,