Ad Campaigns Are Not Created, They're Built
It would be amazing if we could just launch the perfect ad
Meta Ads
How To Use Broad Targeting In Your Advertising Campaigns
People often think that more targeted ads perform better, but there are
Should You Test Instagram Stories Ads? (And Tips For Doing It)
The Stories placement is a placement type that's a bit
Advertising Your App During the 2020 Holiday Season
It'd be repetitive to say 2020 has been an unprecedented
Ways To Use the "Narrow Audience" Feature In Ads
The “narrow audience” option in your targeting can be used to create
How To Write Ad Copy That Improves Your Targeting
Did you know that the ad copy you write actually impacts your
Why You Need to Keep An Eye On the Frequency Metric
One of the most underrated metrics to track in my opinion is
What's the "Bing Rule" in Online Advertising Data?
The “Bing Rule” was coined by one of my favourite marketing analysts,
Should You Use the "Boost Post" Button?
The “Boost” button on Facebook will help you promote your organic content,
How Many Ad Variations Should I Test At One Time?
This is a really common question that I get asked. While there
How To Find (And Overcome) Your Audience's Biggest Objections
Good marketing will address and overcome the main objections that your audience
Reasons To Build A Good Foundation For Advertising
I love the story I share in this video because it'