How To Write Ad Copy That Improves Your Targeting
Did you know that the ad copy you write actually impacts your
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Why You Need to Keep An Eye On the Frequency Metric
One of the most underrated metrics to track in my opinion is
What's the "Bing Rule" in Online Advertising Data?
The “Bing Rule” was coined by one of my favourite marketing analysts,
Should You Use the "Boost Post" Button?
The “Boost” button on Facebook will help you promote your organic content,
How Many Ad Variations Should I Test At One Time?
This is a really common question that I get asked. While there
How To Find (And Overcome) Your Audience's Biggest Objections
Good marketing will address and overcome the main objections that your audience
Reasons To Build A Good Foundation For Advertising
I love the story I share in this video because it'
How To Deal With Haters (Negative Commenters) On Your Ads
When you're spending money on reaching a large audience, you&
The Power of Social Proof in Advertising
If you're not using social proof in your ads, chances
How Facebook's Ad Policy Works
What is and isn't allowed in your ads? Facebook wants
Tough audience to target? Try this strategy
I don't often share specific strategies I use, but this
Why You Need Media For Advertising
Your creative in your ads is so important to catching attention in